The Company:
For 25 years StemCyte has been a leading global regenerative therapeutic company, offering both public and private umbilical cord blood banking. StemCyte’s history started with a mission to help physicians save more lives by providing high quality, safe and effective stem cell transplantation and therapy to patients in need. At StemCyte we unite caring with discovery to help save lives and to improve the quality of life for people around the world. With locations in the USA, Taiwan and India, StemCyte has supplied over 2,200 cord blood units to treat multiple life-threatening diseases to over 350 leading worldwide transplant centers. As a pioneer in the area of regenerative medicine, StemCyte is actively involved in the development of new stem cell therapies to treat a wide range of different disease states.
THE POSITION
As the Product Marketing Manager, you will be instrumental in driving the success of our service offerings through effective positioning and strategic marketing initiatives. The ideal candidate will possess a strong background in digital marketing, with expertise in SEO, social media marketing, and e-commerce strategies. Your mission is to promote cord blood stem cell donation / banking and to ensure our audience stays informed, engaged, and connected. Including transplant centers / hospitals, physicians and patients.
Duties
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement.
- Manage the creation of relevant content across various platforms, ensuring alignment with brand messaging and voice.
- Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
- Oversee SEO initiatives to enhance website visibility and organic search rankings.
- Collaborate with sales teams to align marketing efforts with business objectives and drive revenue growth.
- Utilize analytics tools to measure the effectiveness of marketing campaigns, providing insights for continuous improvement.
- Manage the company’s WordPress website, ensuring content is up-to-date and optimized for user experience.
- Lead social media marketing efforts, creating engaging content that fosters community interaction and brand awareness.
Skills
- Proficiency in WordPress for website management and content updates.
- Strong copywriting skills to craft compelling messages across various channels.
- Experience with analytics tools (e.g., Google Analytics) to track campaign performance and derive actionable insights.
- In-depth knowledge of market trends, consumer behavior, and competitive landscape analysis.
- Expertise in SEO best practices to optimize web content for search engines.
- Familiarity with e-commerce platforms and strategies to enhance online sales performance.
- Excellent collaboration skills to work effectively with sales teams and other departments.
- Strong understanding of digital marketing techniques, including email marketing, with Salesforce CRM, call center team.
MINIMUM QUALIFICATIONS
At least (5) years of managerial marketing experience. A bachelor’s degree with coursework in marketing, communications, or a related area. Working experience in healthcare/medical/beauty industry is highly preferred.
Job Type: Full-time
Pay: $77,582.00 - $150,143.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
Work Location: In person
