About Profusion Cosmetics: Profusion Cosmetics is a dynamic and fast-growing beauty brand known for its high-quality, affordable makeup products. Our mission is to empower individuals of all ages, backgrounds, and skin tones to express themselves through beauty. As a leading player in the beauty industry, we are committed to innovation, inclusivity, and creating beauty products that inspire confidence.
Job Summary: We are seeking a creative and results-driven Social Media Manager to join our marketing team. The ideal candidate will be responsible for managing and growing Profusion Cosmetics' social media presence across all platforms, including Instagram, TikTok, Facebook, Twitter, and YouTube. This role will involve developing and executing content strategies, fostering engagement with our community, and tracking performance metrics to optimize campaigns and drive brand awareness.
Key Responsibilities:
Content Creation & Strategy:
- Develop and implement a comprehensive social media content strategy aligned with brand goals and seasonal campaigns.
- Create engaging, on-brand content (photos, videos, reels, stories, etc.) tailored for each social media platform.
- Collaborate with the creative team and influencers to produce high-quality visual assets and campaigns.
Community Engagement:
- Build and nurture relationships with our online community by responding to comments, messages, and mentions.
- Foster a positive and inclusive social media environment that encourages customer interaction and loyalty.
- Monitor social media trends and competitor activity to stay ahead of industry developments.
Campaign Management:
- Plan and execute social media campaigns to promote product launches, seasonal promotions, and brand initiatives.
- Work closely with the Marketing Director to set campaign goals, track performance, and optimize tactics.
- Coordinate with influencers, brand ambassadors, and partners to amplify campaign reach.
Analytics & Reporting:
- Monitor and analyze social media performance, tracking key metrics such as engagement rates, follower growth, and conversions.
- Provide regular reports to the marketing team on campaign performance and insights.
- Use analytics to identify opportunities for optimization and improve future campaigns.
Brand Advocacy & Voice:
- Maintain a consistent and authentic brand voice across all social media channels.
- Ensure all content aligns with Profusion Cosmetics’ values of inclusivity, creativity, and empowerment.
Collaboration:
- Work closely with the marketing, design, and PR teams to ensure integrated and cohesive campaigns.
- Participate in brainstorming sessions to contribute innovative ideas that resonate with our diverse customer base.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in social media management, preferably within the beauty or lifestyle industry.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills with an eye for detail.
- Proven ability to create compelling content that drives engagement and growth.
- Experience with social media management tools (e.g., Hootsuite, Sprout Social, Later) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Creative thinker with the ability to work independently and as part of a team.
- Passion for beauty, cosmetics, and staying updated on industry trends.
Preferred Qualifications:
- Experience with video editing and graphic design tools (e.g., Adobe Creative Suite, Canva).
- Knowledge of paid social media advertising and influencer marketing.
Why Join Us?
- Opportunities for professional growth and development.
- Work with a passionate and creative team.
- Access to exclusive product discounts
If you’re a social media enthusiast with a knack for creativity, strategic thinking, and a passion for beauty, we’d love to hear from you! Apply today to become part of the Profusion Cosmetics team and help us inspire beauty lovers everywhere.
Profusion Cosmetics is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: $17.00 - $27.00 per hour
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Chino, CA 91710 (Required)
Ability to Relocate:
- Chino, CA 91710: Relocate before starting work (Required)
Work Location: In person
