Jantzen Brands Corporation is a swimwear manufacturer of Jantzen and other swimwear brands. Jantzen is a 114-year-old brand selling to various retail channels. We offer an exciting and growth-oriented work environment, and our employees enjoy competitive salaries and benefits.

Primary Job Responsibilities of Influencer Marketing Manager

Lead sales-driven paid collaboration strategy with influencers.
Identify, build, and manage high-impact influencer partnerships that deliver measurable sales growth and a strong return on investment (ROI).
The ideal candidate has experience in managing large-scale paid influencer campaigns in fashion, beauty, lifestyle, or wellness industries, with a specific focus on mega influencers. A deep understanding of e-commerce and the ability to analyze both influencer performance and content performance will be essential for success in this role.
Develop and implement a paid influencer marketing strategy focused on mega influencers to drive sales and increase brand visibility.
Manage the full lifecycle of influencer collaborations, including sourcing, negotiation, content coordination, and performance tracking.
Collaborate with internal teams (marketing, creative, e-commerce) to ensure influencer content aligns with brand goals and enhances the customer experience.
Analyze and report on influencer campaign performance and content effectiveness, using key metrics such as ROI, engagement, and sales growth to refine strategy.
Build and maintain strong relationships with influencers, talent managers, and agencies to foster long-term, impactful collaborations.
Leverage a strong understanding of e-commerce to optimize influencer campaigns for online conversions and sales performance.
Stay updated on industry trends, influencer platforms, and best practices to ensure Cupshe remains competitive in the influencer marketing space.
Continuously optimize strategies based on data-driven insights to improve campaign performance and maximize sales outcomes.

Skills and Requirements

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

A self-motivated team player
Maintains a sense of urgency to complete tasks effectively
High level of organization and attention to detail
Possesses excellent interpersonal and communication skills, both written and verbal.
Knowledge of apparel product and understanding of product features, fashion trends, and general industry, a plus
Profound experience with typical accounting procedures
Friendly, professional, respectful communication skills
Relies on experience and judgment to plan and accomplish goals
Understands and follows corporate processes, goals, initiatives and financial targets

Education and/or Experience

Bachelor’s degree in marketing, Communications, or a related field.
At least 5 years of paid influencer marketing experience in the fashion, beauty, lifestyle, or wellness industries, with a focus on mega influencers.
Proven ability to drive sales and deliver high ROI through influencer marketing.
Strong understanding of e-commerce and how influencer content impacts online conversions.
Strong ability to analyze both influencer performance and content effectiveness, with experience using data-driven insights to optimize campaigns.
Excellent negotiation skills and experience managing large-scale influencer partnerships.
Outstanding communication and project management skills, with the ability to handle multiple campaigns simultaneously.
Familiarity with influencer management platforms and social media analytics tools.
Experience in swimsuit and/or garment industry is a plus.
Positive, collaborative attitude and ability to be flexible in a fast paced and evolving company.

Benefits

Full Benefit options, including Medical (Health, Dental & Vision), Life Insurance, 401(k), paid vacation, etc.

Job Type: Full-time

Pay: $75,543.00 - $83,470.00 per year

Benefits:

401(k)
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off

Schedule:

Monday to Friday

Ability to Relocate:

Cty of Cmmrce, CA 90040: Relocate before starting work (Required)

Work Location: In person

Jantzen Brands Corporation

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Influencer Marketing Manager