Jantzen Brands Corporation is a swimwear manufacturer of Jantzen and other swimwear brands. Jantzen is a 114-year-old brand selling to various retail channels. We offer an exciting and growth-oriented work environment, and our employees enjoy competitive salaries and benefits.
Primary Job Responsibilities of Influencer Marketing Manager
- Lead sales-driven paid collaboration strategy with influencers.
- Identify, build, and manage high-impact influencer partnerships that deliver measurable sales growth and a strong return on investment (ROI).
- The ideal candidate has experience in managing large-scale paid influencer campaigns in fashion, beauty, lifestyle, or wellness industries, with a specific focus on mega influencers. A deep understanding of e-commerce and the ability to analyze both influencer performance and content performance will be essential for success in this role.
- Develop and implement a paid influencer marketing strategy focused on mega influencers to drive sales and increase brand visibility.
- Manage the full lifecycle of influencer collaborations, including sourcing, negotiation, content coordination, and performance tracking.
- Collaborate with internal teams (marketing, creative, e-commerce) to ensure influencer content aligns with brand goals and enhances the customer experience.
- Analyze and report on influencer campaign performance and content effectiveness, using key metrics such as ROI, engagement, and sales growth to refine strategy.
- Build and maintain strong relationships with influencers, talent managers, and agencies to foster long-term, impactful collaborations.
- Leverage a strong understanding of e-commerce to optimize influencer campaigns for online conversions and sales performance.
- Stay updated on industry trends, influencer platforms, and best practices to ensure Cupshe remains competitive in the influencer marketing space.
- Continuously optimize strategies based on data-driven insights to improve campaign performance and maximize sales outcomes.
Skills and Requirements
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
- A self-motivated team player
- Maintains a sense of urgency to complete tasks effectively
- High level of organization and attention to detail
- Possesses excellent interpersonal and communication skills, both written and verbal.
- Knowledge of apparel product and understanding of product features, fashion trends, and general industry, a plus
- Profound experience with typical accounting procedures
- Friendly, professional, respectful communication skills
- Relies on experience and judgment to plan and accomplish goals
- Understands and follows corporate processes, goals, initiatives and financial targets
Education and/or Experience
- Bachelor’s degree in marketing, Communications, or a related field.
- At least 5 years of paid influencer marketing experience in the fashion, beauty, lifestyle, or wellness industries, with a focus on mega influencers.
- Proven ability to drive sales and deliver high ROI through influencer marketing.
- Strong understanding of e-commerce and how influencer content impacts online conversions.
- Strong ability to analyze both influencer performance and content effectiveness, with experience using data-driven insights to optimize campaigns.
- Excellent negotiation skills and experience managing large-scale influencer partnerships.
- Outstanding communication and project management skills, with the ability to handle multiple campaigns simultaneously.
- Familiarity with influencer management platforms and social media analytics tools.
- Experience in swimsuit and/or garment industry is a plus.
- Positive, collaborative attitude and ability to be flexible in a fast paced and evolving company.
Benefits
Full Benefit options, including Medical (Health, Dental & Vision), Life Insurance, 401(k), paid vacation, etc.
Job Type: Full-time
Pay: $75,543.00 - $83,470.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
Schedule:
Ability to Relocate:
- Cty of Cmmrce, CA 90040: Relocate before starting work (Required)
Work Location: In person
