About MOIRA:
MOIRA is an LA-based beauty brand dedicated to providing high-quality, innovative makeup products to our diverse customer base worldwide. We're seeking a passionate and experienced trade marketing professional to join our team and drive our brand's growth across key regional retail channels.
Job Description:
We are looking for a Global Trade Marketing Associate to lead our trade marketing efforts and enhance our brand presence in retail environments worldwide, with a primary focus on LATAM, particularly Mexico. The ideal candidate will be a strategic thinker with a strong background in international trade marketing, retail promotions, and brand management. This role reports directly to the Director of Marketing.
Key Responsibilities:
- Develop and implement global trade marketing strategies aligned with MOIRA's brand vision and business objectives, with a strong emphasis on LATAM and EU markets.
- Create and execute promotional plans to drive sales and brand awareness across diverse retail channels, including distributors, wholesalers, and retailers.
- Collaborate with regional sales teams to develop effective selling strategies for key retail customer meetings and trade shows in different markets.
- Analyze key regional market trends, customer insights, and competitor activities to inform strategic decision-making.
- Manage relationships with international retailers, distributors, and vendors to ensure quality marketing deliverables and promotions.
- Lead the development of localized point-of-sale materials, in-store displays, and other retail marketing assets for different regions.
- Monitor and evaluate trade promotion results across markets, providing insights and recommendations for improvement.
- Collaborate with cross-functional teams, including global sales, marketing, product development, and finance.
- Manage global trade marketing budgets and evaluate ROI of marketing initiatives across regions.
- Stay up-to-date with retail trends and best practices in the beauty industry across different international markets.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, International Business, or related field.
- Minimum 2-3 years experience in global trade marketing, preferably in the beauty or FMCG industry.
- Proven track record in developing and executing successful trade marketing strategies across multiple key regional markets.
- Strong understanding of the LATAM beauty market, with particular expertise in Mexico
- Experience working with diverse customer groups including distributors, wholesalers, and retailers.
- Fluency in English; fluency in Spanish is preferred but not required. Additional languages are a plus.
- Strong analytical skills with experience in using key regional market data and insights tools.
- Excellent project management and cross-cultural communication skills.
- Proficiency in Microsoft Office suite
- Experience with retail analytics tools (e.g., Nielsen, IRI) is a plus.
- Willingness to travel internationally as required.
What We Offer:
- Competitive salary commensurate with experience and qualifications.
- Medical insurance
- Paid time off.
- Opportunity to work with a dynamic, growing brand in the global beauty industry.
- Professional development and growth opportunities.
To Apply:
Please submit your resume, cover letter, and examples of successful global trade marketing campaigns you've managed to [hr@moirabeauty.com]. MOIRA is an equal opportunity employer and values diversity in our workplace. Let me know if you need any more changes!
Job Type: Full-time
Pay: $25.00 - $30.00 per hour
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- No nights
- No weekends
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Los Angeles, CA 90040 (Preferred)
Ability to Relocate:
- Los Angeles, CA 90040: Relocate before starting work (Required)
Work Location: In person
